What makes a great spatial experience?

When an experience turns into a memory that creates a bond between a brand their customers. When it works at every scale from hotel chain to temporary pop up.  When we successfully merge many design disciplines to physically embody a brand.

How would you describe your job?

The simplest description is that we are dreamers, doers, thinkers and makers. Of course, there is a great deal of strategy, research, conceptualizing, design and technology involved but simplicity is the core of it.  We make our clients’ dreams come true in physical form. 

What would surprise people most about what you do?

That it is so much more than choosing colors or applying the brands’ logo on the wall. It’s about creating a seamless, engaging experience from when you enter the space till you leave. It involves so many skill sets, psychology, interior and graphic and product design, architecture, marketing, technology just to name a few...

Can you describe your creative process?

It always begins with a conversation, one that allows us to identify the problems that we will need to solve and assess the team, budgets and technology required. This all leads us to a workshop that we call The Big Idea, that’s where we really develop the design concepts and put the project in motion.

How much has the development of digital techniques
changed what you do?

In every field technology just continues to progress at rates that we can barely comprehend. I love taking advantage of it if it provides solutions but not as a novelty. I firmly believe in using technology to enhance the spatial experience.

You have a very International background, do you design differently for European / Asian / North American clients?

Every market has its own style of working aside from aesthetics there is a process of cultural adaptation that is really important to understand. I feel very fortunate to have worked internationally but if you practice empathy then you can adapt to any new language or culture.

What would be your dream project?

A new concept for a small chain of boutique hotels, to go really deep into the sensory experience, using local influences for the design but considering every aspect. The specific location to choose, the interior design, branding, service, every single detail, so that the overall experience is unforgettable. It ought to make guests want to return over and over again.

Last question, what is the one space that gives you goosebumps?

The Teshima Art Museum - a piece of art itself. A truly stunning integration of art, architecture, philosophy and nature designed by Tokyo-based architect Ryue Nishizawa and Japanese artist Rei Naito.
A place I feel I could revisit over and over again.

What makes a great SPATIAL experience?

When an experience turns into a memory that creates a bond between a brand their customers. When it works at every scale from hotel chain to temporary pop up.  When we successfully merge many design disciplines to physically embody a brand.

How would you describe your job?

The simplest description is that we are dreamers, doers, thinkers and makers. Of course, there is a great deal of strategy, research, conceptualizing, design and technology involved but simplicity is the core of it.  We make our clients’ dreams come true in physical form. 

What would surprise people most about what you do?

That it is so much more than choosing colors or applying the brands’ logo on the wall. It’s about creating a seamless, engaging experience from when you enter the space till you leave. It involves so many skill sets, psychology, interior and graphic and product design, architecture, marketing, technology just to name a few...

Can you describe your creative process?

It always begins with a conversation, one that allows us to identify the problems that we will need to solve and assess the team, budgets and technology required. This all leads us to a workshop that we call The Big Idea, that’s where we really develop the design concepts and put the project in motion.

How much has the development of digital techniques
changed what you do?

In every field technology just continues to progress at rates that we can barely comprehend. I love taking advantage of it if it provides solutions but not as a novelty. I firmly believe in using technology to enhance the spatial experience.

You have a very International background, do you design differently for European / Asian / North American clients?

Every market has its own style of working aside from aesthetics there is a process of cultural adaptation that is really important to understand. I feel very fortunate to have worked internationally but if you practice empathy then you can adapt to any new language or culture.

What would be your dream project?

A new concept for a small chain of boutique hotels, to go really deep into the sensory experience, using local influences for the design but considering every aspect. The specific location to choose, the interior design, branding, service, every single detail, so that the overall experience is unforgettable. It ought to make guests want to return over and over again.

Last question, what is the one space that gives you goosebumps?

The Teshima Art Museum - a piece of art itself. A truly stunning integration of art, architecture, philosophy and nature designed by Tokyo-based architect Ryue Nishizawa and Japanese artist Rei Naito. A place I feel I could revisit over and over again.

What makes a great SPATIAL experience?

When an experience turns into a memory that creates a bond between a brand their customers. When it works at every scale from hotel chain to temporary pop up.  When we successfully merge many design disciplines to physically embody a brand.

How would you describe your job?

The simplest description is that we are dreamers, doers, thinkers and makers. Of course, there is a great deal of strategy, research, conceptualizing, design and technology involved but simplicity is the core of it.  We make our clients’ dreams come true in physical form. 

What would surprise people most about what you do?

That it is so much more than choosing colors or applying the brands’ logo on the wall. It’s about creating a seamless, engaging experience from when you enter the space till you leave. It involves so many skill sets, psychology, interior and graphic and product design, architecture, marketing, technology just to name a few...

Can you describe your creative process?

It always begins with a conversation, one that allows us to identify the problems that we will need to solve and assess the team, budgets and technology required. This all leads us to a workshop that we call The Big Idea, that’s where we really develop the design concepts and put the project in motion.

How much has the development of digital techniques
changed what you do?

In every field technology just continues to progress at rates that we can barely comprehend. I love taking advantage of it if it provides solutions but not as a novelty. I firmly believe in using technology to enhance the spatial experience.

You have a very International background, do you design differently for European / Asian / North American clients?

Every market has its own style of working aside from aesthetics there is a process of cultural adaptation that is really important to understand. I feel very fortunate to have worked internationally but if you practice empathy then you can adapt to any new language or culture.

What would be your dream project?

A new concept for a small chain of boutique hotels, to go really deep into the sensory experience, using local influences for the design but considering every aspect. The specific location to choose, the interior design, branding, service, every single detail, so that the overall experience is unforgettable. It ought to make guests want to return over and over again.

Last question, what is the one space that gives you goosebumps?

The Teshima Art Museum - a piece of art itself. A truly stunning integration of art, architecture, philosophy and nature designed by Tokyo-based architect Ryue Nishizawa and Japanese artist Rei Naito. A place I feel I could revisit over and over again.

What makes a great SPATIAL experience?

When an experience turns into a memory that creates a bond between a brand their customers. When it works at every scale from hotel chain to temporary pop up.  When we successfully merge many design disciplines to physically embody a brand.

How would you describe your job?

The simplest description is that we are dreamers, doers, thinkers and makers. Of course, there is a great deal of strategy, research, conceptualizing, design and technology involved but simplicity is the core of it.  We make our clients’ dreams come true in physical form. 

What would surprise people most about what you do?

That it is so much more than choosing colors or applying the brands’ logo on the wall. It’s about creating a seamless, engaging experience from when you enter the space till you leave. It involves so many skill sets, psychology, interior and graphic and product design, architecture, marketing, technology just to name a few...

Can you describe your creative process?

It always begins with a conversation, one that allows us to identify the problems that we will need to solve and assess the team, budgets and technology required. This all leads us to a workshop that we call The Big Idea, that’s where we really develop the design concepts and put the project in motion.

How much has the development of digital techniques changed what you do?

In every field technology just continues to progress at rates that we can barely comprehend. I love taking advantage of it if it provides solutions but not as a novelty. I firmly believe in using technology to enhance the spatial experience.

You have a very International background, do you design differently for European / Asian / North American clients?

Every market has its own style of working aside from aesthetics there is a process of cultural adaptation that is really important to understand. I feel very fortunate to have worked internationally but if you practice empathy then you can adapt to any new language or culture.

What would be your dream project?

A new concept for a small chain of boutique hotels, to go really deep into the sensory experience, using local influences for the design but considering every aspect. The specific location to choose, the interior design, branding, service, every single detail, so that the overall experience is unforgettable. It ought to make guests want to return over and over again.

Last question, what is the one space that gives you goosebumps?

The Teshima Art Museum - a piece of art itself. A truly stunning integration of art, architecture, philosophy and nature designed by Tokyo-based architect Ryue Nishizawa and Japanese artist Rei Naito.
A place I feel I could revisit over and over again.