NEOCON 2018
PROJECT TITLE
NEOCON 2018
Inside Shapes - a modular flooring exhibition
at The Mart in Chicago
Global flooring brand Shaw Contract and Stockholm-based design studio Form Us With Love collaborated and the creative result was the carpet tile collection “Inside Shapes”.
Project subline Project subline
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Inside Shapes - a modular flooring exhibition at The Mart in Chicago
Global flooring brand Shaw Contract and Stockholm-based design studio Form Us With Love collaborated and the creative result was the carpet tile collection “Inside Shapes”.
“Inside Shapes” is a creative toolkit that begins with four geometric shapes – square, diagonal, point, and curve – and 12 color choices that come in light and dark shades.
This collection was the primary focus of Shaw Contract’s Neocon 2018 exhibition and was laid out over almost the entire showroom space, unveiling the unlimited possibilities of the collection’s color and shape combinations.
“Inside Shapes” is a creative toolkit that begins with four geometric shapes – square, diagonal, point, and curve – and 12 color choices that come in light and dark shades.
This collection was the primary focus of Shaw Contract’s Neocon 2018 exhibition and was laid out over almost the entire showroom space, unveiling the unlimited possibilities of the collection’s color and shape combinations.
At the entranceway, an impressive large video screen was installed, screening dynamic images of the collaborative design process. Visitors were then able to make their way through the showroom, passing several vibrant product displays that encouraged experimentation and play.
At the entranceway, an impressive large video screen was installed, screening dynamic images of the collaborative design process. Visitors were then able to make their way through the showroom, passing several vibrant product displays that encouraged experimentation and play.
Further along, Shaw Contract and Form Us With Love design teams gathered around the large collaboration table and shared their insights about working together and creative process.
Further along, Shaw Contract and Form Us With Love design teams gathered around the large collaboration table and shared their insights about working together and creative process.
Miniature “Inside Shapes” pieces and virtual reality headsets allowed for a deep dive into the collection; from different room scenes to flooring layouts, allowing visitors to explore the unlimited possibilities. Two computer stations were installed so visitors could actively try out the new “Inside Shapes” design tool - a creative platform to design your own flooring layouts.
Miniature “Inside Shapes” pieces and virtual reality headsets allowed for a deep dive into the collection; from different room scenes to flooring layouts, allowing visitors to explore the unlimited possibilities. Two computer stations were installed so visitors could actively try out the new “Inside Shapes” design tool - a creative platform to design your own flooring layouts.
PROJECT TITLE
Project: Brand and Product Exhibtion
Date: 2018
Client: Shaw Contract
Photography: Copyright Shaw Contract
Project: Brand and Product Exhibtion
Date: 2018
Client: Shaw Contract
Photography: Copyright Shaw Contract
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