NEOCON 2018

PROJECT TITLE

NEOCON 2018

Inside Shapes - a modular flooring exhibition
at The Mart in Chicago

Global flooring brand Shaw Contract and Stockholm-based design studio Form Us With Love collaborated and the creative result was the carpet tile collection “Inside Shapes”.

Project subline Project subline
et magnis dis parturient montes
nascetur ridiculus mus.

Inside Shapes - a modular flooring exhibition at The Mart in Chicago

Global flooring brand Shaw Contract and Stockholm-based design studio Form Us With Love collaborated and the creative result was the carpet tile collection “Inside Shapes”.

neocon18_projectpage_a

“Inside Shapes” is a creative toolkit that begins with four geometric shapes – square, diagonal, point, and curve – and 12 color choices that come in light and dark shades.

This collection was the primary focus of Shaw Contract’s Neocon 2018 exhibition and was laid out over almost the entire showroom space, unveiling the unlimited possibilities of the collection’s color and shape combinations.

“Inside Shapes” is a creative toolkit that begins with four geometric shapes – square, diagonal, point, and curve – and 12 color choices that come in light and dark shades.

This collection was the primary focus of Shaw Contract’s Neocon 2018 exhibition and was laid out over almost the entire showroom space, unveiling the unlimited possibilities of the collection’s color and shape combinations.

neocon18_projectpage_b

At the entranceway, an impressive large video screen was installed, screening dynamic images of the collaborative design process. Visitors were then able to make their way through the showroom, passing several vibrant product displays that encouraged experimentation and play.

At the entranceway, an impressive large video screen was installed, screening dynamic images of the collaborative design process. Visitors were then able to make their way through the showroom, passing several vibrant product displays that encouraged experimentation and play.

neocon18_projectpage_c

Further along, Shaw Contract and Form Us With Love design teams gathered around the large collaboration table and shared their insights about working together and creative process.

Further along, Shaw Contract and Form Us With Love design teams gathered around the large collaboration table and shared their insights about working together and creative process.

neocon18_projectpage_d

Miniature “Inside Shapes” pieces and virtual reality headsets allowed for a deep dive into the collection; from different room scenes to flooring layouts, allowing visitors to explore the unlimited possibilities. Two computer stations were installed so visitors could actively try out the new “Inside Shapes” design tool - a creative platform to design your own flooring layouts.

Miniature “Inside Shapes” pieces and virtual reality headsets allowed for a deep dive into the collection; from different room scenes to flooring layouts, allowing visitors to explore the unlimited possibilities. Two computer stations were installed so visitors could actively try out the new “Inside Shapes” design tool - a creative platform to design your own flooring layouts.

neocon18_projectpage_e
neocon18_projectpage_f
neocon18_projectpage_g

 

PROJECT TITLE 

 

Project: Brand and Product Exhibtion
Date: 2018
Client: Shaw Contract
Photography: Copyright Shaw Contract

Project: Brand and Product Exhibtion
Date: 2018
Client: Shaw Contract
Photography: Copyright Shaw Contract

© 2020